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MikeTysonOfficialSite.com is the go-to destination for official Mike Tyson lifestyle products—from elite performance vapes to merchandise inspired by one of the most iconic figures in sports and pop culture. We blend bold personality with premium product design to deliver a one-of-a-kind brand experience. As we expand our digital footprint, we’re looking for a skilled Digital Marketing Executive to fuel growth and shape the voice of the brand online.
Website: http://miketysonofficialsite.com

Position: Digital Marketing Executive
This role offers a unique opportunity to build marketing campaigns around a legendary name. You’ll be responsible for planning, executing, and optimizing digital strategies that elevate our brand, engage fans, and drive e-commerce sales. Ideal candidates have a flair for creative storytelling, a data-driven mindset, and experience in DTC or lifestyle brands—especially in the vape, wellness, or sports space.

Key Responsibilities
Plan and execute full-funnel digital marketing campaigns including SEO, SEM, email, influencer marketing, and paid media.

Manage and grow social media channels (Instagram, TikTok, Facebook, YouTube) with fresh, brand-aligned content and community engagement.

Collaborate with designers and copywriters to craft visually compelling and high-converting digital assets for launches and promotions.

Lead paid advertising strategies via Google Ads, Meta Ads Manager, and other performance platforms to maximize conversions.

Optimize site SEO through keyword strategy, technical audits, and on-page improvements.

Monitor performance metrics using Google Analytics, Klaviyo, SEMrush, and Meta tools; produce reports with actionable insights.

Coordinate with product and e-commerce teams on high-profile launches like Tyson 2.0 Vape Devices, Signature Collections, and special collaborations.

Stay ahead of industry trends, competitor activity, and cultural moments relevant to Mike Tyson’s brand image.

Requirements
Bachelor’s degree in Marketing, Communications, or Digital Media.

2+ years of experience in digital marketing, ideally in e-commerce, vaping, sports, or lifestyle brands.

Proven expertise in SEO, PPC, paid social, and email marketing strategies.

Experience with Shopify, Klaviyo, Google Analytics, and ad platforms like Google Ads and Meta.

Strong communication, copywriting, and campaign planning skills.

Ability to thrive in a fast-paced, content-rich environment.

Preferred Qualifications
Background in vape, wellness, or athletic consumer brands.

Experience working with celebrity or influencer-led product lines.

Familiarity with influencer marketing, affiliate networks, and viral content strategies.

Design knowledge using tools like Canva or Adobe Creative Suite.

What You’ll Get
Competitive compensation and bonus structure

Flexible working hours and a creative, collaborative culture

A front-row seat in building a globally recognized brand tied to a cultural icon

Real ownership of projects and the ability to make an immediate impact

Career growth opportunities in one of the fastest-growing lifestyle sectors