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What is Influencer Marketing?


Defined by TapInfluence, influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than send promotional content directly to consumers with traditional digital marketing tactics, such as email marketing and display ads, influencer marketing relies on outside individuals known as influencers to deliver a message.
Influencers are individuals with moderate to large fan followings on top social media and content marketing platforms including Twitter, Instagram, Pinterest, and YouTube. In addition, many of these influencers operate and maintain a blog.
When a brand decides to use influencer marketing as part of their promotional strategy, they must target, connect with, and properly compensate influencers. Often, influencers will create sponsored content featuring the brand and product/service to share on their respective social media channels and blog.
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