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Marketing is the process of promoting and selling products or services to customers. It involves understanding customer needs and creating strategies to meet those needs effectively. Marketing includes market research, advertising, public relations, and sales strategies to reach potential customers. Digital marketing has become increasingly important, using social media, search engines, and email campaigns to engage audiences. Effective marketing focuses on building relationships with customers, providing value, and establishing a strong brand identity. It requires creativity, data analysis, and adaptability to changing market trends. By connecting with customers and addressing their needs, marketing drives business growth and customer loyalty.